Bringing the Digital Revolution
to Direct Mail.
Thanks to the digital revolution, the world around us has sped up. But not direct mail testing. Test protocols haven’t changed in decades. Yet only one in 10 direct mail tests beat the control package. And the pressure to create high-performing packages on a shrinking budget is unrelenting. A new virtual direct mail testing platform, Accelerated Insights, has disrupted the channel by dramatically lifting response rates, increasing reliability and shortening time to market – at one-tenth the cost of traditional testing.