Predictive analytics is changing the direct mail testing game
By Art Hall, Senior Marketing Consultant
Direct marketing veteran Art Hall doesn’t need a crystal ball to predict the future of testing. It’s already here. In this Direct Marketing Magazine feature, he sheds light on how picking direct mail ‘winners’ has just gotten easier.
- Learn how to escape the trap of decades-old testing strategies
- Explore how next-level predictive analytics is changing the testing game
- Lower your costs significantly with more accurate data