Cursor_and_DirectMarketingMagazine_Jun2018_pdf

Predictive analytics is changing the direct mail testing game

By Art Hall, Senior Marketing Consultant

Direct marketing veteran Art Hall doesn’t need a crystal ball to predict the future of testing. It’s already here. In this Direct Marketing Magazine feature, he sheds light on how picking direct mail ‘winners’ has just gotten easier.

  • Learn how to escape the trap of decades-old testing strategies
  • Explore how next-level predictive analytics is changing the testing game
  • Lower your costs significantly with more accurate data

View the article from Direct Marketing Magazine now.

July 30, 2018