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How direct marketers can use emotional insights to ‘stack the deck’ for better outcomes

By Art Hall, Senior Marketing Consultant

Marketers today are buried in demographic data. The key is to unlock emotional insights based on why consumers buy, not what they buy. Read about how advanced analytical tools are helping to create actionable information that is improving direct marketing campaigns, reducing wasted ad spending and increasing ROI.

View the article from Greenbook Blog now.

September 11, 2018